North Carolina Republicans try — despite themselves — to win minority voters

In North Carolina, Republicans see a prime opportunity for a U.S. Senate win in November. So national and state party leaders, anxious to broaden the base, are again turning to African American voters. The latest effort is a North Carolina Black Advisory Board “to strengthen the party’s ties with diverse communities and expand engagement efforts across the state,” the Republican National Committee said in a statement Thursday.

RNC Chairman Reince Priebus said of the 11 board members, “Their knowledge and roots in black communities across the state will be invaluable as we share our message of empowerment and expanding access to the American Dream.”

They have their work cut out for them.